Domestic tourism market – Heavy investment is underway

Published on : Wednesday, February 17, 2021

At this moment, for holidays, unnecessary traveling in and out of the country is being heavily discouraged. For the anticipated future, Fáilte Ireland in domestic tourism marketing has recently declared what it termed ‘a heavyweight investment’ in this sector. After rescuing part of the summer season last year when the massive pandemic got suppressed to some extent at the end of June, 2020, the coastal tourism in areas like West Cork did as well as it could have under the circumstances, even though several international tourists and with the ‘wet pubs’ remaining shut down until the third week of September.


Post first lockdown with easing of restrictions in a gradual manner, people of Ireland were pleased to find ‘staycations’ once again and make the best of what they could do, and good summer helped it even more weather wise. They were glad to do this, in expectation that they would have the choice of exploring other countries once again in 2021 as virus should be defeated by then.


Now this will be possible or not relevant to the current situation as the repression of the virus and its mutations is taking longer time than what people thought of and vaccine roll-out probably won’t be widespread enough by the summer. So, many are preparing on yet another ‘staycation’ summer and reports say that there has been strong accommodation related demand in coastal areas.


In 2020, Dublin and other adjoining cities missed out since a lot of their tourism money comes from international visitors, as many of them couldn’t visit Ireland last year. The €55million Tourism Business Continuity Scheme of Fáilte Ireland, declared at its ‘Survive to Thrive’ industry event in Feb, 2021, is kind of a welcome boost particularly as the domestic market – urban and rural – has also missed out on the profitable autumn and spring breaks business since last summer.


This scheme will help those businesses in tourism that were not entitled for the Covid Restrictions Support Scheme payment or previous Fáilte Ireland continuity grant schemes. However, regrettably, it will almost certainly be June 2021 at least before the season can safely get under way.

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