Friday, October 4, 2019
The Department of Tourism (DOT) and Globe have entered into a strategic joint venture to promote and digitally transform the tourism of the country as jointly supporting for the implementation of sustainable practices among all stakeholders concerned.
As the official telecommunications partner of the DOT, Globe has set up a new official tourism video (https://youtu.be/y-YYPuxQ59s) which will be used for domestic and international promotions to enthuse more tourists to explore the country and unravel the kindness of the Filipinos.
The video celebrates the beauty of the region along with the uniqueness of the Filipino people, manifested through culture and values, as reasons why “It’s Always More Fun in the Philippines.”
“It is the DOT’s thrust to promote and build the Philippine tourism industry and make it competitive globally, and we warmly welcome Globe’s support for this undertaking. Through Globe’s expertise in digital technology and its commitment to sustainability, we are confident that we can work towards our common goal of promoting sustainable tourism and jumpstarting the digital transformation of the industry,” said Tourism Secretary Bernadette Romulo-Puyat.
“We are excited to be working closely with the DOT in promoting and transforming the tourism sector. Through this partnership, we hope to realize our vision of becoming an integral part of the best travel experience in the country,” said Ernest Cu, Globe president and chief executive officer.
“We want to be at the forefront of connectivity, digitalization and sustainability through enhanced communications infrastructure, affordable digital tools and solutions for businesses, and environmental protection and conservation efforts,” he added.
To start the partnership, Globe organized the Siargao Sustainability Week which highlighted the beautiful island of Siargao, also known as the surfing mecca of the Philippines, as its first tourism project.
