Published on : Thursday, February 13, 2020
With lost revenue from the travel ban on Chinese visitors supposed to reach P14.8 billion in February alone, the Department of Tourism (DOT) of the Philippines has suggested that local officials need to hold seminars and meetings out of town for boosting domestic tourism.
Undersecretary Arturo Boncato Jr. spoke about a strategic campaign to boost domestic tourism as the country fights hard to tackle the effects of the novel corona virus scare.
The Philippines imposed a ban on travelers from China, Hong Kong and Macau after the corona virus outbreak, which has killed more than 1,000 and infected at least 43,000 in over 24 countries.
In order to boost domestic tourism and to show that the Philippines is safe for traveling locally, Tourism Secretary Bernadette Romulo-Puyat has said that President Duterte himself is set to fly to top destinations in the country starting next week.
The idea came from the Philippines President himself after meeting with important tourism industry leaders, including officials of air carriers Philippine Airlines, Cebu Pacific, Air Asia, the Tourism Congress of the Philippines (TCP) and Philippine Hotel Owners Association, according to Puyat.
Other strategies to stimulate domestic tourism include airline seat sales and other travel deals, value added packages with hotels and marketing promotions led by the DOT and the Tourism Promotions Board. The Philippines need to be promoted as the hottest summer destination in international markets.
By March 1, there will also be a countrywide Philippines shopping festival taking in all major malls in the country.