Dubai Duty Free signs a strategic cooperation agreement with Tencent Holdings

Published on : Wednesday, May 22, 2019

Dubai Duty Free has signed a strategic cooperation agreement with Tencent Holdings, which isa provider of Internet value-added services in China. This will greatly increase the Chinese visitors’ travel and shopping experiences at Dubai Duty Free.


The agreement aims to leverage Tencent’s expertise and digital platforms in China, while building upon Dubai Duty Free’s global status as a retail destination, for boosting the retail operator’s integrated marketing outreach in China. This partnership will also increase the Chinese visitors’ travel experience in Dubai using Tencent’s “Social and Smart Retail Solutions”.


The signing of the agreement took place earlier this year at Tencent Binhai Tower in Shenzhen, China and the ceremony was attended by Ramesh Cidambi, the CEO of Dubai Duty Free and Norman Tam, general manager, Hong Kong and Taiwan Office, International Business Group, Tencent.


Colm McLoughlin, executive vice chairman & CEO, Dubai Duty Free, said: “China is an important market for us and Dubai Duty Free is continually looking at ways that will further enhance our appeal to Chinese travelers. With its long-standing reputation for innovation, Tencent is an exciting partner for Dubai Duty Free and we look forward to working with them in the coming year.”


With one billion monthly active users, Tencent-owned WeChat offers an excellent integrated platform for increasing brand awareness among Chinese travelers.


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