Dubai showcased as top short haul destination for Indian tourists at SATTE 2020

 Thursday, February 13, 2020 

Dubai bagged the award for the ‘Best Foreign Destination – Short Haul’ at the 27th edition of SATTE 2020 – South Asia’s largest travel and tourism exhibition.

Recognizing the success of innovative marketing initiatives driven by Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism), campaigns like ‘School Break’, ‘Monsoon Season’ and ‘Diwali’ have boosted the emirate’s appeal as the ideal closer-to-home destination for Indian tourists.

During the show, the Department highlighted citywide developments, discussing international marketing partnerships and exploring the success of recent segment-specific campaigns showing tangible results, showcasing Dubai’s ability to reinvent itself and remain ‘top-of mind’ to both new and repeat audiences from across India’s smaller and larger cities.

Attendees were also briefed on the Dubai Expert programme, which is a specialized training course designed to make travel agents well-equipped for delivering custom-made experiences to Indian visitors.

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