Dunedin increasingly becomes NZ tourism’s emerging hotspot

 Tuesday, February 20, 2018 


NZ tourism’s emerging hotspotLately, Dunedin is luring huge international visits as the NZ city is promoting the exclusive points of difference like its exotic wildlife icons and heritage buildings, as commented by the chairman of the Tourism New Zealand Board on a recent visit.

Through our increasingly outward-looking focus, capability to lure first-rate events, cruise visits and improved marketing efforts, more and more overseas visitors are incorporating Dunedin in their travel itineraries, which in return giving economic advantage to the city, Mayor of Dunedin Dave Cull explains. In the year ending September 2017, Dunedin experienced 3.14% growth in international visits in comparison to the previous year with spending of $205 million, i.e. 6.45% up.

Tourism New Zealand Chair Kerry Prendergast explains that Dunedin is a nice match for New Zealand tourism regional dispersal approach that encourages the visitors to discover the places that remain outside the main tourism destinations and visiting during the shoulder season as well.

Last week, the Tourism New Zealand Board and Core Leadership Team arranged their board meeting in Dunedin. They also toured some of the key tourism attractions of the city.

“Stunning weather meant the spectacular view from Signal Hill was unparalleled, and the other attractions we visited were all world class. Tourism New Zealand works to encourage people into the regions to spread the many benefits that tourism delivers. Towns that identify their unique points of difference and tell authentic stories are those that attract valuable tourists to their communities – Dunedin is clearly doing that,” Ms Prendergast says.

The visit was particularly opportune in the lead up to TRENZ 2018, New Zealand’s most important annual travel trade event, being hosted in Dunedin for the first time in May 2018.

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