Wednesday, January 17, 2018
Egypt will be taking part in the International Tourism Trade Fair (FITUR) to be held in Madrid from January 17 to January 21 to promote its touristic market across the world, along with 165 other countries.
The fair is “a global meeting point for tourism professionals and the leading trade fair for inbound and outbound Ibero American markets.”
Besides Egypt, Arab countries will be in attendance including the United Arab Emirates (UAE), Jordan, Qatar, Lebanon, Morocco, Tunisia, Syria and Algeria. Spain is a vital tourism market in the world, and Egypt has long been aiming to increase its market share, along with Chinese and Arab markets.
Last year, Egypt received an award at FITUR 2017. Egypt hopes that participating in similar fairs would have a great impact in promoting Egyptian touristic destinations, as well as attracting other markets to lure tourists into Egypt.
Egypt has been trying hard to revive the badly-affected tourism sector after years of political turmoil, that followed the 25 January uprising. This was exacerbated by the Russian plane crash, which killed all 224 passengers and crew on board, most of them Russian tourists.
Egypt launched several campaigns to promote the Egyptian tourism sector since then. Recently, Amr al-Ezaby, director of Egypt’s Tourism Office in England announced that a promotional tourism campaign for Egypt in the English market would be launched in January 2018.
Egypt also participated in the FIT International Tourism Fair of Latin America, at Buenos Aires in October to promote Egyptian tourism in the Latin American market.
Saturday, February 4, 2023
