Egypt witnesses 26% rise in searches in domestic tourism, says BCG

Published on : Tuesday, September 22, 2020

Egypt witnessed a 26% rise in searches in regards to domestic tourism during the 2020 summers, as per a recent report by the Boston Consulting Group’s (BCG).


The report, entitled “The Measures Tourism Marketing Companies Must take in light of COVID-19”, was introduced by BCG in collaboration with Google, the internet giant.


The report aims on the tough situation that the pandemic has inflicted on the world tourism and travel industry, and the degree of its effect on companies related to tourism marketing.


It also highlighted that in Egypt, the search rate for “domestic tourism” has risen by 26% during the 2020 summers and by 53% for the ones who searched for “domestic flights”.


In the last three months, the report has further added that in Egypt, the most searched for countries, showed local market and its local tourism areas at the top, followed by the UAE, the US, Kuwait and the UK.


Over the past 20 years, the report added, global business in tourism and travel has recorded sustained growth with a compound annual growth rate of 5%, to reach $4.7trn last year.


The global pandemic and conditions created by it have led to severe restrictions on travel and a commensurate reduction in the number of overseas travelers and business trips worldwide.


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