Elli Jafari appointed Managing Director of the Standard, London

Published on : Thursday, July 15, 2021

Elli Jafari has been appointed Managing Director of the Standard, London as confirmed by the Standard hotels. Jafari joined the hotel as General Manager in August 2018, ahead of its opening in July 2019. 

Since opening, the hotel has received numerous awards for its design, hospitality and food – its tenth-floor restaurant Decimo is now a destination in itself.  Prior to joining the Standard, London, Jafari was managing director for the Curtain Hotel & Members Club. 

She also enjoyed successes in senior management positions in hotels in both London and the UK, including W Hotels and Morgans Hotel Group. Speaking on her appointment Jafari shared it has been absolute honour to steer the ship at the Standard, London for the last two years, working alongside some of the most committed and creative people in the industry. 

She shared that the brand had a pretty wild ride from opening the hotel to closing and reopening throughout this past year but she remains enormously proud of all that has been achieved, and am beyond thrilled to now be Managing Director of the hotel, supported by the brilliant bunch.


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