Emblems Collection Opens First UK Hotel and Unveils New Luxury Properties in Italy, Greece, and Canada

Published on December 8, 2025

Emblems Collection, a new luxury boutique brand from Accor, has opened its first property in the United Kingdom. Lucknam Park Hotel & Spa is a 5-star luxury retreat in the beautiful Cotswolds. This flagship property marks the start of the brand’s global expansion. There are plans for six more Emblems Collection properties to open across Europe, North America, and other regions by 2027. The launch of Emblems Collection is part of Accor’s plan to provide high-end, culturally rich experiences at unique properties that reflect the essence of their location. Each hotel in the collection represents a philosophy of “quiet luxury.” They combine genuine heritage with modern design, offering guests exclusive stays in some of the most desirable places in the world.

Lucknam Park Hotel & Spa: A Historic Gem in the Cotswolds

Lucknam Park Hotel & Spa, the first property in the Emblems Collection, has been a revered destination for luxury travelers for decades. Set within 500 acres of rolling countryside, just six miles from the historic city of Bath, the hotel combines stately grandeur with modern comfort. The property features 42 individually designed rooms and suites, along with nine luxurious cottages, making it a sought-after escape for guests seeking tranquility, fine dining, and relaxation.

Lucknam Park is home to two acclaimed restaurants, including a Michelin-starred restaurant led by Head Chef Hywel Jones, offering guests exquisite dining experiences. The estate also boasts an award-winning wellness spa, an equestrian centre, and beautifully maintained gardens, offering guests a complete retreat experience. This unique combination of heritage, wellness, and gastronomy aligns perfectly with the philosophy of Emblems Collection, setting the stage for the brand’s future developments.

Expanding Globally: Emblems Collection’s New Properties

Following the successful opening of Lucknam Park, Emblems Collection is poised to introduce six more distinctive properties, each offering exclusive experiences rooted in their respective destinations. These new properties are located in some of the world’s most captivating locations, from the Italian countryside to the majestic Canadian Rockies and the mountainous landscapes of Greece.

• Rimrock Banff, Emblems Collection (Canada): Opening in 2026, this luxury retreat in the Canadian Rockies will offer a sanctuary for guests seeking both wellness and adventure. The property will celebrate Banff’s alpine spirit and provide access to natural hot springs, while embracing the region’s stunning landscapes and culture.
• Masseria Furnirussi, Emblems Collection (Italy): Set in the heart of Puglia and within Europe’s largest fig orchard, this property will offer authentic Mediterranean living with a focus on craftsmanship and relaxation. The 60-suite resort will feature private pools, a lagoon pool, and a spa, blending traditional Salento architecture with modern luxury.
• Palazzo Sozzini Malavolti, Emblems Collection (Italy): Scheduled for 2026, this property in Siena, a city rich in art and architecture, will offer 38 rooms and suites that reflect the region’s historic beauty. The hotel will feature a WWII-era converted basement spa and 19th-century frescoes, combining heritage with contemporary comfort.
• Relais San Clemente, Emblems Collection (Italy): Set in a former Benedictine convent near Perugia, this 51-room estate will offer a spiritual and natural retreat, surrounded by ancient trees and serene landscapes. Guests will experience holistic wellness and rejuvenating tranquility in an atmosphere attuned to the region’s rhythms.
• Elatos Resort, Emblems Collection (Greece): In 2027, this eco-friendly luxury mountain retreat will open in Mount Parnassus, offering 42 private chalets with saunas and 15 rooms. A year-round destination, it will be perfect for skiers, hikers, and those seeking a wellness-focused getaway.
• Bellevue Hotel Cortina d’Ampezzo, Emblems Collection (Italy): Nestled in the Dolomites, this alpine resort will open with 80 luxurious rooms and a 500 sqm spa. The hotel will offer restorative rituals, fine dining, and an exclusive escape tailored to the modern adventurer.

The Emblems Collection Philosophy: A Focus on Soulful Luxury

The defining philosophy of Emblems Collection is quiet luxury, where each hotel embraces its unique surroundings and offers a curated experience that blends service with authenticity. At the heart of each property is an Emblematic Ingredient, a locally inspired essence that connects guests to the destination through immersive workshops, curated menus, and artisanal products. This focus on craftsmanship and sustainability enhances the luxury experience while deepening guests’ connection to the region.

Each hotel also integrates literary elements through Emblems Editions, a collection of novels, poems, and essays inspired by the local culture. The brand’s Master of the House provides guests with an elevated level of service, ensuring that every detail and gesture reflects the uniqueness and grace of the destination.

Looking Ahead: The Future of Emblems Collection

As Emblems Collection expands globally, it keeps redefining the luxury travel experience. The brand’s focus on local heritage, unique design, and genuine service ensures it will attract culturally curious travelers looking for intimate, special stays in some of the most captivating places in the world. With upcoming openings in Italy, Greece, and Canada, Emblems Collection is set to become one of the world’s most desired luxury brands.