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‘Embrace German Nature’ sustainable tourism campaign to be relaunched in Germany

Tuesday, February 28, 2023

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With the relaunch of one of its most successful programmes, Embrace German Nature, the German National Tourist Board (GNTB) continues to strengthen its sustainable tourism offerings.


The ad, which relaunches on March 1, highlights Germany’s wonderful outdoors, including protected natural landscapes, fantastic bike and hiking paths, and renowned spas and health resorts.


The campaign also showcases the country’s spectacular natural landscapes, which include 18 Biosphere Reserves, 16 national parks totaling more than 10,000km2, and 104 nature parks. Nit to forget, Germany is home to 51 UNESCO World Heritage Sites and more than 33% of the country is under special environmental protection.


According to a Future Market Insights Institute report, ecotourism is likely to rise by 15% between 2021 and 2031. Embrace German Nature is intended to take into account the increased demand, align with market demands, and assist Germany in meeting its Sustainable Development Goals.


“The Embrace German Nature campaign promotes the physical and mental health benefits of sustainable tourism, advantages of climate-friendly travel and transportation options, and the effects on general wellbeing of embracing Germany’s most natural resources,” said Yamina Sofo, Regional Director – GNTB.


“Mindfulness, sustainability, and getting closer to nature have all increased in popularity among the GCC market. This has further encouraged us to relaunch a tourism campaign that not only helps meet that demand, but also takes global and domestic climate targets into account and unites responsible use of natural resources.”


Those looking to stay fit while taking in the sights can enjoy a vast range of world-renowned hiking trails and 76,000km of cycle paths. In 2023, various short cycling routes were certified for the first time, allowing for an even broader choice of outdoor activities for people of all abilities. The Buchen Hercules Trail in Baden-Württemberg, the Margrave Round in Bavaria, and the Ruhland Trail in Hesse are among them.

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