Published on : Friday, August 20, 2021
Emerald Holding, Inc. and Comexposium announced they will join forces in a strategic partnership to launch SIAL America in Las Vegas. Comexposium, one of the world’s leading event organizers and owner of the established and successful SIAL brand, will unite with Emerald, a leader in providing market-driven, business-to-business platforms that integrate live events with a broad array of media, to produce and stage what is expected to be the first large-scale, generalist food show focused on supporting the US $1.5 trillion Food and Beverage market.
Las Vegas was selected as the first U.S. market for the 50-year old show due to its appeal as a top trade show destination, having been named the number one trade show destination in North America for 26 consecutive years by Trade Show News Network.
“This partnership underscores the ever-increasing importance of creating a single event for the food industry. Emerald and Comexposium share a vision of providing new opportunities for our customers to grow and innovate, which is very exciting for our industry as a whole,” said Jessica Blue, EVP, Emerald.
SIAL America is planned to launch at the Las Vegas Convention Center (LVCC) March 22 – 24, 2022 and will be co-located with Emerald’s International Pizza Expo and International Artisan Bakery Expo. SIAL America is expected to include products from the following categories: Organic & Wellness, Beverages, Grocery, Sweets & Bakery, Fruits & Vegetables, Seafood, Dairy Products, Frozen Foods, Snack Foods, and Meats.
“We are excited to welcome SIAL America to Las Vegas for its inaugural show in the U.S.,” said Brian Yost, chief operating officer for the Las Vegas Convention and Visitors Authority (LVCVA), which owns and operates the LVCC. “SIAL’s arrival reinforces Las Vegas’ position as a premiere culinary destination with world-class restaurants and dining experiences. We look forward to providing the show’s organizers, exhibitors and attendees with an experience that can only be found here.”
The LVCC has had a longtime partnership with Emerald, regularly hosting approximately ten shows each year including International Pizza Expo, ASD Market Week, Las Vegas Antique Jewelry & Watch Show and the Sports Licensing & Tailgate Show.
Importantly, the partnership is intended to leverage the respective strengths of Emerald’s leading live events footprint in the United States and Comexposium’s preeminent SIAL global food brand and network. The SIAL brand includes ten international food events in France, Canada, the UAE, India China, Algeria, and Indonesia that deliver more than 700,000 attendees and 16,000 exhibitors annually.
“We are very excited to partner with Emerald to launch SIAL America. After establishing robust business platforms in Paris, Shanghai, Montreal and many more cities around the world, we plan to bring a new international food exhibition to life in Las Vegas to enable comprehensive sourcing of new products. We look forward to welcoming guests to share our vision, and spark new and exciting connections in the food industry,” said Nicolas Trentesaux, SIAL Network Global CEO.
Serving as an international business hub for the food and beverage industry, SIAL’s philosophy is to include all food categories in the same event while uniting the industry and driving solutions to tomorrow’s food challenges. SIAL America is expected to establish and amplify this philosophy and serve as the #1 large-scale food and beverage event in the United States, connecting an exhibitor base of food and drink manufacturers with retailers, importers, exporters, distributors, and wholesalers of food products.
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