Published on : Tuesday, July 9, 2019
Equinox opens its first hotel in New York’s Hudson Yards this month. It is a leader in the ‘fitness as lifestyle’ movement and Equinox Hotel combines travel and wellness – providing the best of both the worlds.
As per Christopher Norton, CEO of Equinox Hotels, this hotel is brand integration and experience that includes the larger experience of staying in a hotel that offers exceptional health and wellness for guests. To deliver on the concept, ‘For Those Who Want It All,’ the brand has created the experience of a lifestyle hotel with a world-class luxury level of service.
The 212-room flagship property focuses on three core concepts: movement, regeneration, and nutrition. The hotel houses a 60,000-square foot Equinox Fitness Club, the largest ever built. Hotel guests, who become members during their stay can access personal training services, group fitness classes, private Pilates, a 25-yard indoor salt water pool, and hot and cold plunge pools. An integrated digital platform allows for easy bookings and also gives club members access to their current workout routines at other Equinox Clubs.
The fitness clubs lives up to the DNA of the hotel, in look and concept. The on-property club offers a built-in community for hotel guests, activating the brand’s idea that “travel is a seamless extension of a life well-lived.”
Regeneration happens in the guest rooms and at the spa — both backed by state-of-the-art science and technology through Equinox’s proprietary Health Advisory Board. Guest rooms are conceived as sleep chambers with precise levels of quiet, darkness, and comfort. Temperature is maintained at 66F to encourage optimal sleep, a Scandinavian two-duvet style bed allows for personal warmth preferences, and customizable blackout shades are designed to keep 100 percent of the light out.
Moving forward, the company is pursuing an aggressive strategy for growth. Five future properties — in Seattle, Houston, Chicago, Los Angeles, and Santa Clara — will open within the next three years. By the time the New York City location celebrates its 10th anniversary, the company plans to have over 30 hotels around the globe.