ETC partners with VISITFLANDERS and IGLTA to promote LGBT travel in Europe

 Tuesday, June 26, 2018 


European Travel CommissionThe European Travel Commission (ETC) has partnered with the International Gay & Lesbian Travel Association (IGLTA) and the Flemish tourist board VISITFLANDERS to present the Educational Forum on LGBTQ Tourism at the Hilton Brussels Grand Place on 21 June.


The event offered a preview of crucial findings from The Handbook on LGBTQ Tourism in Europe, scheduled for release next month as a joint research project from ETC and the IGLTA Foundation.


Forum speakers also addressed various ways to make Europe safer and more inclusive for LGBTQ travelers, shared best practices for reaching the diverse segments of this market, and discussed the future evolution of LGBTQ tourism in Europe.


IGLTA President and CEO John Tanzella said that they were proud to be a partner of ETC’s first event and publication on the LGBTQ travel market and to engage many of their European members in this important discussion and he had also delivered opening remarks at the forum along with VISITFLANDERS CEO & ETC President Peter De Wilde.


Handbook author Peter Jordan presented the first look at this soon-to-be-released research, which focuses on perceptions of 35 states within Europe from LGBTQ travelers in five long-haul markets: Russia, China, Japan, Brazil and the United States.


An open-minded culture topped the list of reasons for travellers to select a destination and LGBTQ events were the leading choice for their next visit.


More tolerance, respect and understanding are the basic principles of Europe to become the ultimate inclusive tourism destination worldwide according to ETC Executive Director Eduardo Santander.


Forum speakers also included Thomas Bachinger, Vienna Tourist Board; Mattej Valencic, Luxury Slovenia; Mateo Asensio, Turisme de Barcelona; Anna Shepherd, ILGA Europe; Patrick Bontinck,; Kaspars Zalitis, Baltic Pride; and Sean Howell of Hornet.


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