Etihad Airways unveils economy transformation programmes

Published on : Friday, May 3, 2019

Etihad Airways has unveiled a new and improved economy dining concept on all its flights. It has also announced a major economy transformation programme starting with the cabin upgrade and refurbishment of 23 narrow-body Airbus A320 and A321 aircraft which are used mainly on short-haul regional services and further afield to 38 Etihad gateways within five hours of flight from Abu Dhabi.





Etihad Airways has launched new advertising campaign, Go Your Own Way, using Fleetwood Mac’s classic as its soundtrack. These new developments were announced in Arabian Travel Market.




The programme, which includes new personalised wireless streaming entertainment to smartphone and tablet devices, is scheduled for completion in August 2019.




The campaign on Choose Well brand platform will drive greater awareness of Etihad’s commitment to providing its guests with greater control, choice and value by personalising their travel experiences.




Etihad is endeavouring to meet the specific needs and requirements of all travellers, providing more of what they really want to enjoy inflight.




As per Tony Douglas, group chief executive officer, Etihad Aviation Group, Etihad has always been a challenger brand, shaping the future of travel as the market constantly changes.



On journeys of over three hours, the main course of the core complimentary dining service is now a larger, contemporary bistro-style meal which is higher in quality, with a focus on fresh seasonal ingredients and more destination focused choices.




They have introduced a new curved triangular base plate design that reflects the heritage of Abu Dhabi and is made from recycled materials. The new cutlery is 85 per cent lighter, reducing aircraft weight and fuel burn.




Each year, the airline will also remove 27 million plastic lids, and other containers, supporting its drive towards greater sustainability and to reduce the use of single-use plastics by 80 per cent by 2022.




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