Published on : Thursday, May 25, 2017
Fikra, which means “idea” in Arabic, was launched in 2016, supporting the UAE government’s drive to encourage innovation among younger generations.
The students were encouraged to think innovatively and harness their entrepreneurial spirit to create ideas that could be implemented in businesses and entities across EAG.
More than 2,600 competition ideas were submitted by students, with 502 reaching the final stages. The final awards were presented for eight proposed ideas from the 11 winning students.
Ray Gammell, Etihad Aviation Group Interim Group CEO, said: “It is critical that we engage and inspire the young people of the UAE and that ethos is at the heart of Fikra, which, in its first year has showcased the incredible talent that exists in this country.
“So much creativity and innovation has been generated through Fikra already and I look forward to seeing how the concepts will evolve in the coming months across Etihad Aviation Group as well as how the competition develops over the next few years.”
The Fikra competition focused on delivering ideas around digital evolution, stopover visits to Abu Dhabi, ancillary sales opportunities, improving loyalty schemes, specialist cargo opportunities, social media, youth engagement, airport experience and the environment.
In addition, there was a special category called ‘Out of the Box’ which allowed students to pitch game-changing ideas. These ideas were in-line with some of the concepts that Etihad Airways has previously introduced, such as The Residence, the airline’s private three-room cabin on the A380 aircraft.
Source:- Etihad Airways