ITB Berlin: e-Travel World 2020 will bring digital transformation for its exhibitors

Wednesday, December 18, 2019

ITB Berlin will bring a huge transformation to the travel and tourism industry. Artificial Intellegence , wide-ranging messaging services, online booking systems, new payment solutions and intelligent hotel apps – the travel industry has numerous instruments which it must use to keep pace with expanding digitalisation and corresponding customer demands. From 4 to 7 March 2020 at ITB Berlin, the eTravel World will be providing concentrated information on the topic of travel technology.

The halls have been fully booked since November 2019, reflecting how hugely important travel technology is for the tourism industry. More than 250 exhibitors from around the world will be presenting new technologies, digital marketing and social media in Halls 6.1, 7.1b and 7.1c. Hall 5.1 is where visitors can find suppliers of distribution systems, travel agency and tour operator software. In addition to regular exhibitors a whole range of leading enterprises will be taking part for the first time, including Airbnb, Nezasa and Trainline.

Visitors to the ITB Berlin Convention at the World’s Largest Travel Trade Show can find out about the latest developments and future trends from the worlds of apps, mobile websites, social networks and blogs from workshops, lectures, discussions and new formats. Daily from 10.30 a.m. to 1 p.m. on the eTravel Stage in Hall 6.1, for the first time international companies will be highlighting best cases in order to present their innovations and product news. Another new event is the daily Start-up Track. From 1 to 2 p.m. three startups respectively will deliver their pitches and during interviews will be talking about the pitfalls, challenges and lessons learnt.

On Friday, 6 March 2020 from 10.30 a.m. to 1.30 p.m., for the first time the Data Talks Forum will be taking place at the eTravel Lab (Hall 7.1). Major technology providers including Amadeus (Monika Wiederhold), Sabre (Tom Fecke) and Peakwork (Joao Gonzaga) will be talking about AI, data usability and seamless travel data, among other topics.

Following its successful launch in 2019 the TTA Forum will be taking place again next year at the eTravel Lab. On Wednesday, 4 March 2020 from 2 to 6 p.m., industry experts including the CEOs of Evaneos, (Eric de la Bonnardière), Bookingkit (Lukas Hempel) and Rezdy (Chris Atkins) will be talking about the challenges involved in marketing in-destination services. In their keynotes they will be presenting best cases, and based on the latest surveys will be talking about which direction the travel industry’s third-largest segment is taking.

On Thursday, 5 March from 2 to 6 p.m., the hotel trade will be meeting for the third time at the eTravel Lab’s Hospitality Tech Forum, which is organised in partnership with the Hospitality Industry Club. Leading players including TrustYou, the world’s largest visitor feedback platform, the Fraunhofer Gesellschaft, Lindner Hotels, A & O Hotels and Hostels, 25hours Hotels and Accor will be represented on the podium.

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