Euromonitor says that Jerusalem is the world’s fastest-growing destination

Saturday, December 8, 2018

According to London-based market research company Euromonitor International, Jerusalem is the world’s fastest-growing tourism destination.

Incoming tourism to the Israeli capital is set to grow by 38% by 2018 end, boosted by “relative stability and a strong marketing push.” Tourism in the city grew by 32% in 2017, Euromonitor said.

Globally, inbound tourist arrivals are set to grow by 5% to 1.4 billion trips this year. The world’s top 100 city destinations outperformed global arrivals growth, witnessing a 7.5% increase in arrivals, highlighting the growing importance of major cities for the global travel industry.

However, although Israeli tourism is thriving, the Middle East and North Africa witnessed a slump in tourism.

“The month of November continues the record-breaking momentum in incoming tourism to Israel and leads us towards unprecedented end of year statistics,” said Israel Tourism Minister Yariv Levin.

Levin added, “We have achieved the goals we set for ourselves and I believe we will reach four million tourists by the end of the year – an all-time record.”

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