European tourism shows positive start in 2019

Published on : Friday, May 10, 2019

As per European Travel Commission’s recent quarterly report, “European Tourism – Trends & Prospects 2019”, Europe started off 2019 in an optimistic way following an imposing 6%[1] growth last year. Looking ahead to the remaining months of this year, a more reasonable rate of expansion is predictable for 2019 (around 3.6%), with short term risks, like the sluggishness in global economy, trade tensions and political uncertainty weighing on growth projections.


In spite of challenges, maximum destinations have reported data for early-2019 performances; have displayed constant growth in international arrivals and overnight stays. Among the most impressive performers is Montenegro, which has put in enhanced winter infrastructure allowing the destination to extend the tourism season for travelers interested in. This investment, along with important promotional activities and better air connectivity, has seen the country record growth of 41% in arrivals compared to the same period a year ago.


Other destinations that have gone through considerable development in international arrivals are Turkey and Ireland, (both +7%). Regardless of lingering weakness in the value of pound relative to the euro, rise in travel to Ireland from the UK was quite humble, but significant given the UK accounts for over 40% of total arrivals to Ireland.


In the midst of Brexit downturn, Ireland is prepared to decrease reliance on its second largest source market through a market diversification approach. In other places, large destinations like Portugal (+6%) and Spain (+2%) broke arrival records in absolute terms early in the year, profiting from increasing year-on-year tourism revenues.

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