Eurostar campaign takes travellers between London, Paris in just 2 hours 15 minutes

Published on : Saturday, November 10, 2018

London and Paris are joining forces to launch multimedia marketing campaign Eurostar for the first time ever. This will show how easy it is to discover both as one amazing destination.

 

Eurostar takes travellers between the city centres in just 2 hours 15 minutes. This will be targeted at American first-time millennial visitors and will run for 5 months.

 

From 177 Michelin restaurants* to 641 parks and gardens, 506 theatres to 325 museums, 3500+ hotels to 42 million selfie opportunities**, the unique partnership will showcase the abundance of attractions and hidden gems across the both cities, and will urge travellers to visit now, not later as they will take a whole lifetime to explore.

 

A new website has been launched at londonandparis.com which includes information about both cities, a competition and itineraries spanning different themes including, adventure, culture, hidden gems, icons, food and drink.

 

The Mayor of London’s promotional agency, London & Partners has worked closely with lead partners Paris Tourist Office and Eurostar, to ensure travel between the cities is easy and affordable for visitors. Other partners supporting the campaign include United Airlines, Marriott and Mastercard.

 

The USA is both London and Paris’ top overseas market with considerable growth over the past couple of years. London welcomed 2.62 million US visitors in 2017, 12.7% up on the previous year and Paris enjoyed a 19% increase in US hotel arrivals, exceeding the 2 million arrivals mark for the first time since 2000.

 

With fewer than 1 in 10 millennial Americans (8%) having visited both London and Paris, and over 7 out of 10 (72%) expressing a desire to visit both destinations as part of one vacation, the campaign aims to encourage a younger age group to make the trip overseas to discover all both cities have to offer.

 


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