Evan Bauerle of Sports Salt Lake Earns Sports Tourism Strategist Credential from Sports ETA

 Thursday, March 23, 2023 


Evan Bauerle, Sports, Tourism & Events Sales Manager, West Region of Sports Salt Lake, recently earned his “Sports Tourism Strategist” (STS) credential from Sports ETA. The STS program is Sports ETA’s leading-edge industry designation signifying a strong commitment to continued learning in the sports events and tourism industry.  The program is rigorous and takes roughly two years to complete. Bauerle now joins his STS-certified Sports Salt Lake colleagues, Executive Director Clay Partain and Sports & Tourism Sales Manager – South Valley Chris Robinson.

Bauerle oversees the West region for Sports Salt Lake, bringing in multiple events per year that have an economic impact to the area. He also works on the ChamberWest Hospitality and Tourism Committee as a chairperson.

The rapid growth of this multi-billion-dollar segment of the nation’s tourism industry represents a briskly expanding portion of Salt Lake’s visitor economy. In 2022 Sports Salt Lake booked 59 sport-related events that are projected to attract 257,000-plus event attendees, with a collective direct spend of more than $133 million. This year, Sports Salt Lake accounted for more than 30% of Visit Salt Lake’s 2022 bookings, has developed a volunteer program that’s key in attracting new sports events to Salt Lake and is the first in the country to build a dedicated Athlete Experience Program.

“I am so passionate about this industry and am honored to be part of this team and Sports Salt Lake’s tremendous growth,” said Bauerle. “This certification course just ups my game in serving our incoming sports events. It’s really all about providing the best product and the best service and anticipating our clients’ needs.

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