Expedia aims to double its hotel listing in Japan

 Thursday, May 10, 2018 


expedia-logoGlobal online travel platform Expedia aims to double its hotel listing in Japan, as the country is gearing for 2020 Tokyo Olympics and Paralympics.



The Chief Executive Officer of Expedia Group Inc. said that the online travel company is aiming to double Japanese hotels listings on its website to 22,000.



The company could also offer to all the Japanese hotel operators “artificial intelligence and machine learning capabilities to suggest ways that hotels can make their products more attractive to customers” such as pricing recommendations, Mark Okerstrom.



Okerstrom said that Japanese hotels could use a new service called Rev + launched last year that uses real-time customer demand data and competitive pricing information to help hotels set prices more flexibly.



With the company operating websites in over 75 countries and gross bookings of nearly $90 billion handled last year, the top executive sees a growing business opportunity in Japan.



The world’s third-largest economy has seen record levels of foreign visitors in recent years. The government is seeking to increase the number of inbound tourists from over 28 million in 2017 to 40 million in 2020 when the Tokyo Games will be held.



Okerstrom said that they will increase the focus for market expansion.



The CEO said he wants to help more local governments in Japan promote their tourist attractions and drive more international travellers into Japan not only to Tokyo, Osaka, Kyoto but to other regions.



In a country like Japan, they ensure that they have the full breadths of all travel products, airlines, hotels, car rentals, alternative accommodation.



In April, Expedia signed an agreement to promote tourism with Hyogo Prefecture in western Japan and is looking for more partners, he said.



Expedia will continue to invest in research and development for voice-controlled personal assistant, virtual reality and artificial intelligence technology to offer more customized travel services, the CEO said.



« Back to Page

Related Posts


Subscribe to our Newsletter

I want to receive travel news and trade event update from Travel And Tour World. I have read Travel And Tour World's Privacy Notice.