Experience Hub set to expand trade collaborations at SATTE 2019

Sunday, January 13, 2019

Experience Hub, the trade and promotion arm of Yas Island Abu Dhabi, is set to participate at the South Asian Travel and Trade Exhibition (SATTE) taking place from January 16 to 18 in Delhi, India.

Experience Hub’s participation at SATTE 2019 will see it promote Yas Island Abu Dhabi as a one-of-a-kind destination for UAE holidaymakers, highlighting many of the island’s award-winning attractions while underscoring collaboration opportunities for travel companies in the South Asian market.

Marina Cipriano, General Manager of Experience Hub said: “We are deeply invested in India, which at a 20% year on year growth rate is one of our fastest growing markets for Yas Island. SATTE 2019 is the perfect platform for us to further engage and strengthen our relationships with existing travel partners, while also expanding our network across the country. As always, we are keen to work hand-in-hand with the travel industry to deliver best-in-class services, and ensure we can provide Indian travellers visiting Yas Island Abu Dhabi with unrivalled entertainment value.”

Following its launch in January of last year, Experience Hub demonstrated its commitment to the Indian market by expanding its presence in the country, with the establishment of key offices in Mumbai, Delhi and Bangalore. Through the recruitment of a dedicated team for South India, Experience Hub succeeded in creating a growing network of agents and travel operators based in Bangalore, Chennai, Hyderabad and Cochin. Experience Hub also embarked on several roadshows and events, in collaboration with the Department of Culture and Tourism Abu Dhabi and Etihad Airways, in an effort to further meet the particular needs of the Indian travel market and to stay connected with its key players.

2018 also saw the launch of Experience Hub’s trade portal, providing a new platform to engage with its partners. The portal provides direct access to holiday packages and tickets to Yas Island attractions at exclusive rates, among other services, keeping partners abreast of the latest experiences and opportunities to enrich their offering to their travellers. Since the launch, Experience Hub has successfully on-boarded a large number of partners across India, extending its reach to cities including Ahmedabad, Pune, Kolkata, Jaipur and Chandigarh, with many more expected in the next few months.

The increasingly popular Yas Island Abu Dhabi is home to an incredible array of award-winning leisure attractions including the three iconic theme parks Ferrari World Abu Dhabi, Warner Bros. World™ Abu Dhabi and Yas Waterworld, Abu Dhabi’s largest shopping mall, a remarkable links golf-course, a marina, a world-class motorsports track, as well as a diverse range of hospitality offerings, and 165 dining experiences that cater for all dietary preferences. Yas Island’s yearly line-up of over 400 events includes international shows, sporting events, family festivals as well as cultural celebrations including the Festival of Lights, celebrating Diwali around the Island’s main attractions.

Cipriano continued: “There’s always something new happening on Yas Island – the destination continues to expand its offering of world-class attractions to deliver leisure experiences that are truly unmatched anywhere else. We have made it our priority to have a finger on the pulse of what holidaymakers of all ages and backgrounds are looking for, and the Indian market is no exception. Around nine million Indians are expected to travel to the GCC by 2022, and we are confident that Yas Island’s popularity in the Indian market will continue to grow immensely. With the support of our key partner, the Department of Culture and Tourism Abu Dhabi, we are committed to making Abu Dhabi one of the region’s foremost tourism destinations, driving higher visitation and longer stays in the nation’s capital.”

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