Experts say younger passengers are the key to the growth of cruise industry

Published on : Thursday, May 23, 2019

2018 witnessed major growth for the cruise industry in Singapore.


Data published by the Singapore Tourism Board (STB) showed that total cruise throughout raised 35 per cent to 1.87 million in 2018 in comparison to the year before.
However, the industry is not being contented. It admits that it requires doing more to draw certain segments in a bid to stay competitive.


For cruise operators, experts of CNA spoke that millennials and Gen Z form an unexploited market.


“The cruise operators will have to provide different offerings to different segments of the market especially to the millennials, who have not really warmed to the idea of a cruise holiday,” said Dr Michael Chiam, senior lecturer in tourism at Ngee Ann Polytechnic.
“There is tremendous potential for growth.”


Dr Chiam’s explanations echoed a report by the Cruise Lines International Association (CLIA), which explained that Gen Z is prepared to become the largest consumer generation by the year 2020 – outperforming even millennials.


Generation Z, or Gen Z for short, characteristically refers to those born from the mid-1990s to the early 2000s.


“This generation like the one before, prefers experiences over material items and is seeking out travel,” said CLIA.


“The appeal of multiple destinations and unique experiences, such as music festivals at sea, is attracting this new category of cruisers.”


Also, CLIA observed that growth of younger cruise passengers will contribute to what it describes as “instagrammable cruise travel”, via social media.


“Instagram photos are driving interest in travel around the world,” said the association.
“With on board connectivity, cruise passengers are filling Instagram feeds with diverse travel experiences both onboard and on land from several cruise destinations.”


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