Extended reality tourism is the current buzzword

Published on : Friday, July 9, 2021

When the pandemic temporarily closed travel worldwide, couple of natural, historical and cultural sites took this opportunity as a call to redouble their initiations to hold close extended reality, both to allow people touring these destinations from far away and to expand new meaningful ways for travelers to experience all those on-site, in hopes of attracting them back after the health emergency gets better.


For technologies, extended reality is the umbrella term that allows the interaction of physical and virtual worlds, like augmented reality (AR) and virtual reality (VR). Each one of them has opened up several potential in regard to tourism.

At an ancient monument, AR lets tourists to experience its past glory, on the other hand, VR allows tourists to visit a historic place or museum from distance. On these technologies, a more powerful focus will be a lasting legacy of the pandemic, experts say.


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“When covid-19 happened, every destination tried to offer an alternative way of communicating with its tourists,” says Suleiman Farajat, chief of the Petra Development and Tourism Region Authority in Jordan. Since Petra is a UNESCO World Heritage site and most important historical landmark of Jordan, officials at the destination had already been planning VR-based experiences. Thus, they successfully introduced the Xplore Petra app in June 2020.

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