Eyja Guldsmeden revitalizes Hotel Services

Tuesday, December 12, 2023


Green Globe first certified Eyja Guldsmeden in 2018, and in 2023, the hotel has once again reaffirmed its commitment to sustainability with recertification. This eco-conscious boutique hotel, owned and operated by the Reykjavik couple Linda Jóhannsdóttir and Ellert Finnbogason, boasts a unique and eclectic design sensibility. Being a family-owned and -run business, Eyja Guldsmeden places great emphasis on delivering high-quality service.

Upon entering the hotel lobby, guests immediately recognize the successful blend of service, style, and sustainability that defines Eyja Guldsmeden. An excellent example of this commitment is the vintage chesterfield sofa suite that takes pride of place, aging gracefully with no intention of being replaced by the latest fast-furniture trends.

Linda explains their approach to decor, saying, “We choose to decorate beyond fleeting trends, as we prefer not to discard usable furniture but rather utilize it until it’s worn out. Trends come and go, and if you chase them, you’re constantly redesigning. Therefore, we prioritize natural materials that age gracefully and can withstand a bit of wear and tear.”

Eyja Guldsmeden’s thoughtfulness extends to its food and beverage offerings, which align with the needs of guests, the local community, and the environment. The hotel has streamlined its suppliers to a select few local businesses, reducing the number and frequency of deliveries and ultimately lowering CO2 emissions. Additionally, when it comes to food waste from the kitchen and guest meals, the hotel partners with a local company, Íslenska Gámafélagið, which transforms the waste into biofuel.

This commitment to sustainability is evident throughout the hotel, challenging traditional hospitality norms and delivering a holistic experience in line with modern travelers’ values. One aspect that exemplifies this pursuit of sustainability is Eyja Guldsmeden’s approach to housekeeping.

While traditional hotels often follow a rigid housekeeping routine that is the same for every guest room, Eyja Guldsmeden takes a different, more sustainable approach. Linda explains, “When you factor in sustainability, a completely different set of routines is necessary. We’ve all experienced the frustration of having our towels replaced in hotels, despite hanging them up for reuse. We aim to avoid such demotivating experiences for our guests.”

She continues, “Our approach involves entering each room with fresh eyes to assess what needs attention and what doesn’t. This includes evaluating the garbage bin, which is lined with a green, biodegradable, and compostable bag. We inspect its contents and decide whether to replace the entire bag or simply remove the items. Items like pens and pencils are reused in reception and the back office, magazines and books are made available in common areas for other guests, and plastic bags from shopping are folded and placed in a basket for guests who need them. All garbage is meticulously sorted, including glass, cardboard, plastic, metal, paper, and batteries. Our dedicated colleagues exhibit a remarkable level of thoughtfulness in their daily work.”

Situated in Reykjavik, Eyja Guldsmeden offers convenient access to all downtown attractions while providing stunning views of Mount Esjan. Alongside its sustainable practices, family-oriented management, and chic design, the hotel remains a pioneer in Iceland’s responsible tourism and proudly stands as the country’s sole Green Globe-certified hotel.

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