Facing challenges of more sustainable, resilient and competitive tourism future

Published on : Thursday, September 30, 2021

the Network of European Regions for a Sustainable and Competitive Tourism – is celebrating its Annual General Meeting 2021, hosted by the Tirol Region from 21 to 24 September in Alpbach.

39 official tourism organisations from across Europe met to agree the way ahead for a more responsible approach to tourism.

During the annual meeting – the first to be held in person since the pandemic – members elected a new Executive Committee to strategically guide the work of the network over the next three years.

The presidency will be held by Manuel Alejandro Cardenete, Deputy Minister at the Regional Ministry of Tourism, Andalucia; and Mr Peter De Wilde, CEO of Visit Flanders.

They will jointly lead the Executive Committee, comprising newly elected members from the Balearic Islands, the Danish West Coast Partnership, Île-de-France, Galicia, South Limburg, VisitScotland and VästraGötaland as well as the founding members from Catalonia and Tuscany. The Balearic Islands is new to the NECSTouR Board and offers a wealth of innovation and insights that will support the strategic direction and delivery of the network.

In a new and exciting move, it was also agreed that the Tourism of Tomorrow Lab initiative will become a department of NECSTouR to support the increasing importance of digitalisation in sustainable recovery and the needs of members on this front.

Key priorities agreed for the next three years include the following flagship initiatives: a Climate Action Plan, to deliver activity that will support the reduction of emissions in tourism; and Better Places to Live and Visit, which focuses on the actions needed to deliver more responsible destination development – specifically, tourism that better balances the needs of visitors and communities.

The AGM was attended by senior tourism stakeholders from across Europe and its institutions. It hosted a productive dialogue with SimeonaManova from the cabinet of Commissioner Ferreira, as well an informative exchange with Silke Haarich from Spatial4Sight, who shared research on the economic impact of the pandemic on regional tourism in the EU commissioned by DG REGIO.

The General Assembly Meeting was followed by NECSTouR’s Annual Thematic Conference on “Building a Better Recovery Towards the Tourism of Tomorrow: Public-Private-Citizens Partnerships”.

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