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Failte Ireland confirms a major tourism initiative enticing Irish diaspora to return home

Thursday, December 27, 2018

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Failte Ireland has confirmed that a major tourism initiative aimed at enticing the Irish diaspora to return home to visit is set to be expanded next year.

 

The Global Irish Festival Series, which was piloted along the Wild Atlantic Way in October, will be doubled in size in 2019, expanding it to every county in the next four years.

 

This initiative is being jointly carried between the tourism body and the Department of Foreign Affairs, and it aims to encourage the diaspora to reconnect with Ireland by attending festivals in their home counties.

 

Product development director Orla Carroll said that the series offers the perfect reason for the diaspora to come home and visit.

 

The first Global Irish festivals were held in October in Limerick and Donegal to help boost tourism in the off-peak season.

 

They were funded by the Department of Foreign Affairs costing 210,000 euro. Next year, funding will be provided to festivals in four counties.

 

In 2017, more than 200,000 overseas visitors attended festivals in Ireland bringing in €108 million to the economy.

 

By 2022, Failte Ireland wants to grow that figure to 300,000 visitors.

 

Although the St. Patrick’s Festival in Dublin draws the largest number of overseas festival goers, majority of overseas visitors attending festivals did so outside the capital.

 

Galway Arts Festival, Tradfest, Rose of Tralee, Listowel Writers Week, Galway Oyster and Seafood Festival, Cork Jazz Festival and Dingle Food Festival are among some of the most popular festivals in Ireland.

 

Next autumn, a new Halloween festival would be launched.

 

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