Faith urges government to affirm industry members as frontline Covid-19 warriors

Published on : Friday, April 9, 2021

The Federation of Associations in Indian Tourism & Hospitality (Faith) – the policy federation of all the national associations representing the entire tourism, travel and hospitality industry of India – has urged the government to affirm its industry members as leading Covid-19 warriors so that they can receive vaccination, regardless of their age.

Faith has urged the government for executing a policy to immunize its members at all sites of tourism, travel and hospitality companies.

Faith said that this will send out a strong and clear message that the Indian tourism sector is getting ready to welcome visitors safely and responsibly.

Subash Goyal, the secretary general of Faith, said, “The second wave ofCovid-19 is spreading faster and has started impacting travel business. It could discourage more people from taking their planned trip. This makes it important to break the chain so that travel can be encouraged more.”

This can also figure out to be a cornerstone of Indian tourism’s strategic communication policy, providing a big competitive advantage and a key selling point for revival for all segments.

“Indian tourism is entering the peak holiday season for domestic travel in India, which is historically estimated to generate more than 60% tourism business. In a few months, we will also be entering the October-March season, which is the peak season for inbound travel, accounting for conventionally more than an estimated 70% of the tourism business,” said a Faith spokesperson.

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