Family Travel Made Easy: MIMARU Partners with Sumitomo for Innovative Clothing-Sharing Service: All You Need To Know

Published on January 8, 2026

MIMARU, a well-liked brand of apartment-style accommodation, has teamed up with Sumitomo Corporation to launch a groundbreaking service that will share clothes and thus help the inbound family tourists facing Japan’s difficulties more. The service that goes by the name “Any Wear, Anywhere,” which is to be started on January 19, 2026, will let families rent clothes at MIMARU hotels while they are there. This partnership helps to overcome the usual hassles connected with family trips including the requirement of carrying around a lot of luggage and switching between clothes suitable for different seasons.

In addition to reducing packing burdens, the service encourages more sustainable travel by allowing visitors to rent clothing that suits Japan’s weather, reducing the need for bulky luggage and unnecessary waste. Families visiting Japan can now book clothing sets ahead of time and have them delivered to their MIMARU accommodation, where they can be used during their stay and returned before departure. This innovative offering will contribute to making family travel more convenient, eco-friendly, and enjoyable.

Reducing Packing Stress for Families

Packing for a family vacation can be a daunting task, especially when considering the variety of clothing required for different climates and activities. The “Any Wear, Anywhere” service was developed to streamline this process. Travellers can choose clothing sets based on the season, purpose of their trip, and the number of people in their party. Instead of worrying about overpacking or lugging around heavy suitcases, families can now focus on enjoying their vacation without the burden of extra baggage.

This service is particularly useful for families with young children, who often outgrow clothing quickly or need specific items for the season, such as jackets or winter wear. With this new service, families can avoid buying unnecessary clothing for a short trip and instead rent exactly what they need for the duration of their stay.

Sustainability and Convenience at the Forefront

MIMARU’s partnership with Sumitomo Corporation introduces an innovative approach to sustainable tourism. The service reduces the environmental impact of travel by cutting down on the number of clothes travellers bring, reducing luggage transport, and eliminating the need for packing items that are rarely used. The initiative aligns with the growing trend in the travel industry towards more eco-conscious and sustainable practices.

In addition to promoting sustainable tourism, the service adds significant convenience for guests. Travellers can reserve their clothing sets online before arriving at MIMARU properties, ensuring that everything is ready upon their check-in. This seamless experience allows families to make the most of their time in Japan, whether they’re exploring the cities, visiting cultural sites, or enjoying local attractions.

A New Offering for MIMARU’s Family-Oriented Guests

MIMARU has long been a popular choice for international families visiting Japan, with over 90% of its guests coming from abroad. The apartment-style accommodations, which typically start at around 40 square metres, provide ample space for families and groups to stay together comfortably. In addition to the clothing-sharing service, MIMARU offers a variety of other family-oriented services, such as same-day luggage delivery, to further enhance the travel experience.

The new clothing-sharing service builds on MIMARU’s commitment to providing convenience and flexibility to its guests. By expanding the range of services available, MIMARU is solidifying its reputation as a go-to destination for families seeking a more personalised and comfortable stay in Japan. This partnership with Sumitomo Corporation also reflects MIMARU’s commitment to sustainability and its ongoing efforts to meet the needs of modern travellers.

Feedback from Guests: A Convenient Solution for Family Travel

Initial guest feedback on the clothing-sharing service has been overwhelmingly positive. Families have expressed how convenient it is to receive the right clothes upon arrival, particularly those visiting Japan during winter months. One guest mentioned that the service allowed them to avoid packing bulky winter clothes, while another appreciated the extra space in their suitcase for souvenirs. Many travellers also highlighted the quality of the rented clothing, ensuring that they felt comfortable and stylish throughout their stay.

This positive response reflects a growing demand for more practical, sustainable solutions in travel, particularly for families. As more travellers seek ways to simplify their trips while reducing their environmental footprint, services like the “Any Wear, Anywhere” initiative are likely to become increasingly popular.

A Step Toward More Sustainable and Convenient Family Travel in Japan

The release of the “Any Wear, Anywhere” clothing-sharing service by MIMARU in collaboration with Sumitomo Corporation is a major breakthrough in improving the family travel experience in Japan. The service is fully compatible with the modern tourist’s needs since it reduces packing stress and provides green alternatives. Parents taking their kids to Japan can now experience MIMARU hotels to their full extent, i.e., the trip will be more fun and less tiring through the family amenities of convenience, sustainability, and comfort. The tie-up achieves a breakthrough in the area of eco-friendly tourism and family-oriented hotels, thus giving a new take on how to deal with travel in a world increasingly aware and concerned about the environment.