Fiji plans to make tourism $2.2 billion industry by 2021

Published on : Wednesday, December 12, 2018

Permanent Secretary for Fiji’s Ministry of Industry, Trade and Tourism Shaheen Ali said the country remained focused on boosting the lucrative sector by value, quality and generating higher returns.


Mr Ali underscored this to the participants at the Fiji’s Tourism Industry Day 2018 held in Suva on Tuesday.


Mr Ali said the vision, as stated in the Fijian Tourism 2021, is making the tourism industry a $2.2 billion industry.


“We will reach there before 2021, in fact, it’s already worth $1.9 billion as the revenue we earned. We can achieve this by focusing on providing quality service and attracting higher yield from visitors,” Mr Ali added.


“The true essence of tourism lies in realising that our obligations as host are ensuring that hard-earned money and time a tourist commits after making the decision to travel to Fiji is well spent and worthwhile.”


Despite being held away from the tourism hot spot, the Western Division, the event still attracted leaders and major players from the industry to come under one roof to discuss marketing strategies on how best to promote Fiji as a destination amongst other issues.


He asked the participants to ponder, during their discussions, on whether they were making the right decisions for the people who choose to spend their disposable income and spare time- both highly priced in this day and age- in Fiji, worthwhile.


“This industry day, as we hear Tourism Fiji’s marketing plans for next year, we owe it to ourselves and to our guests to do all we can as hosts to deliver this “value” to our visitors.”


Mr Ali said tourism earnings over the past four years, from 2014 to 2017, had increased by 27 per cent while visitor arrivals had increased by 22 per cent, an indication that there was more earning than the visitor arrivals.


To grow the industry, he urged the stakeholders to go through the Fijian Tourism 2021 strategies and identify where and how they can assist the Fijian Government in its implementation.


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