Finn Partners appointed as PR firm for the BMOTIA

Monday, October 18, 2021

Bahamas Ministry of Tourism, Investments & Aviation (BMOTIA) has appointed Finn Partners to provide public relations services for the islands in the United Kingdom.The UK office will also act as the hub agency, managing other European markets including Italy.

The contract includes creative campaign ideation; consumer and trade media relations and activations; coordinating broadcast visits; events; influencer support and crisis communications. Central to the work for the BMOTIA will be to activate a comprehensive communications strategy and PR programme to increase brand Bahamas’ visibility in the UK market.

Finn Partners will promote the traditional culture, history, leisure activities, nature and cuisine of the islands of the Bahamas, to help generate overall growth of visitor arrivals to the destination, particularly in line with new UK flight routes.

Chester Cooper, Minister of Tourism, The Bahamas said in a statement that the vision of the organization is to be a global industry leader in destination marketing and management, contributing sustainably to a thriving national economy.

He mentioned that Finn Partners presented a holistic and creative approach to support the strategy and help achieve the business goals to increase tourism from the UK. He also said that the ministry is confident that it has chosen the right PR partner to promote the wonderful destination and look forward to a successful collaboration.

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