FITUR 2021: IFEMA will celebrate 41st edition from 20 to 24 January at Feria de Madrid

 Thursday, September 17, 2020 


FITUR 2021, the first tourism industry major annual event brings together professionals from the meetings, incentives, conferences and exhibitions tourism at its FITUR MICE section. The event, organised by IFEMA, will celebrate its 41st edition from the 20 to 24 January at Feria de Madrid, and offers among its varied content a strategic area that is a meeting point for the specialised offer and demand in this segment, which is key to boosting the tourism industry worldwide.

As every year, the FITUR MICE section will have the collaboration of MITM Events, a company specialising in MICE tourism events, and support from the network of IFEMA Branches around the world. It will also offer its own area for two days prior to FITUR 2021 (18 and 19 de January), so that these meeting can be held in an exclusively professional environment, aimed at establishing efficient contacts and generating business.

The meetings schedule offers participating exhibitors an agenda with pre-established appointments with company executives, who are thoroughly selected based on criteria that will assess their level of business potential and purchasing decision. The professional profiles summoned for this event include corporations, associations, incentives companies, Business Travel companies and event and congress organisers. An average of 30 appointments are scheduled for each participant. FITUR MICE will be complemented by a networking program, comprising various social activities that will lead to increasing contacts and strengthening bonds among participants.

12 to 12; 30 pm:
The organizers of ITB China, China’s largest B2B exclusive travel trade show, have recently launched the “ITB China Industry MeetUp” event series. The new event format is designed to get updated on the latest trends and insights of all major regional Chinese source markets, and to meet face-to-face with buyers from all over China. The events are set to take place in seven major cities in China between September and November 2020.

On Monday, 7 September, Mr. Eduardo Santander, Executive Director of the European Travel Commission and Mr. David Axiotis, General Manager of Messe Berlin Exhibitions (Shanghai), the organizer of ITB China, signed an agreement, confirming The European Travel Commission (ETC) to become the official co-host of all ITB China Industry MeetUp events in 2020.

“We’re proud to team up again with ITB China and co-host the newly launched ITB China Industry Meetup events. The progressive recovery of Chinese domestic travel and revival of consumer confidence shows that China will be one of the first markets to see a recovery in international outbound travel. It’s essential to relaunch close cooperation with Chinese partners and stakeholders to ensure speedy recovery as soon as the situation allows. We believe that the ITB China Industry Meetup will be the perfect platform for ETC and its Members to coordinate this dialogue and strengthen existing and develop new B2B relationships,” said Mr. Eduardo Santander, Executive Director of the European Tourism Commission

Being the organization responsible for the promotion of Europe as a tourist destination, ETC is paying tribute to its overall mission and to its exposed role as co-host of the events by leading a broad and representative range of European destination representatives to attend the Industry Meetup events. Confirmed European sponsors including, among others, are VisitMalta, German National Tourist Board, Visit Finland, Turismo de Portugal, Atout France and many more. Among the European destinations, Switzerland Tourism will be especially highlighted with representatives of around ten of its national partners taking part, such as Basel Tourism, Valais Matterhorn Region, Lake Lucerne Region, Lake Geneva Region and many more joining different stations of the Indutry MeetUp.

“China has always been an important source market for Switzerland. We’ve established many relations in China and are looking forward to meeting more potential partners during the ITB China Industry MeetUp events. We believe these events will help us gain deeper insights into the current Chinese market.” Said Ms. Grace Gao, Deputy Director China, Switzerland Tourism.

The truly global bandwidth of demand to attend the Industry MeetUp events is then further underlined by a long list of confirmed sponsors from around the world attending different stations of the Industry MeetUp, such as Japan National Tourism Organization, Tourism New Zealand, VariFlight, Oceanpayment. World-class Hospitality Groups such as Marriot International, Wyndham Hotels & Resorts, Tokyu Hotels, RIU Hotels & Resorts and carriers such as the Lufthansa Group complete the sponsor profile.

The kick-off Industry MeetUp will be held in Shenzhen, at the JW Marriott Hotel Shenzhen, on 24 September 2020 with all sponsor spaces sold out. The event expects senior attendees from the leading travel agencies of south China and high-ranking experts from the industry to participate. Featured content workshops will look at the main aspects of “Travel Marketing Digitalization”, “The Transformation of Travel Agencies”, “Opportunities in the Current Market” and more.

Mr. Zhang Jun, General Manager of Xinjingjie, an established brand of Shenzhen CITS (China International Travel Service), and leading travel company in South China, is confirmed to deliver an opening keynote at the Shenzhen event: “As China’s domestic travel market is picking up, for industry professionals, the upcoming ITB China Industry MeetUp events will be a valuable gathering of insiders that fits the current situation and strives to explore industry trends and opportunities, and also to prepare for the future recovery of the outbound travel market. I look forward to sharing my experience, insights and prospect with industry peers at the event in Shenzhen.”

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