FITUR 2021 will focus on generating business and support industry for revival

 Wednesday, April 14, 2021 


 FITUR 2021 which will be held from the 19th to 23rd May, at Feria de Madrid and with in-person format, with the challenge of being a turning-point and to contribute to the recovery of the tourism industry. A major international event, organised by IFEMA, that focuses on generating business and is adapting to the current context and to the needs of companies, countries and destinations that, with their support and participation, back FITUR as a platform for professional meetings and for reviving the tourism industry.

FITUR will bring together members of the international professional tourism community who represent the entire chain of value regarding offer and demand in the sector, with the participation of destinations, transportation, accommodation, solutions and services for the industry, as well as brokers, travel agents and tour operators.

Additionally, this year FITUR is adding FITUR LIVEConnect, a new digital tool that will expand the opportunities for contact and information exchange between all professionals involved in the chain of value of the international tourism industry. This is an advanced technological platform, accessible by website and mobile app, that is presented as a complement to in-person participation at FITUR. The LIVEConnect platform, developed with artificial intelligence technology, will offer all industry professionals the chance to be connected and an extra of special content, with a highly interesting programme and a schedule for contacts that substantially increases the framework of professional and commercial relations that are initiated during FITUR.

FITUR will also have new elements in its content and specialised sections. Among these, the section Travel Technology, that joins, with the proposals for products and services from technology  providers, the content on innovation and digital transformation of the sections FITURTechy and FITUR KNOW HOW & EXPORT;  FITUR WOMAN, a meeting point for awareness-raising, discussion and dialogue that contributes to boosting the role of women in this industry, from the viewpoint of leadership and sustainability, with the collaboration of WOMEN LEADING TOURISM – WLT, and FITUR LINGUA, that will focus on the important value and opportunities of language tourism in our country, in collaboration with FEDELE, Spanish Federation of Associations of Spanish for Foreigners Schools.

This year there will also be specialised sections, as in previous editions, such as FITUR MICE, FITUR LGBT+, FITUR SCREEN, FITUR TALENT and FITUR FESTVALS & EVENTS, extended this time to all type of cultural events, in addition to the new b2b CEAV area, for business meetings between travel agents and tourism providers. 

Sustainability will also be the common thread of many of the FITUR proposals, as well as of the FITUR NEXT Observatory, this year with the challenge of positive impact of tourism for gender equality and female empowerment.

FITUR will be the first major safe international mobility experience in Spain. In addition to mandatory PCR tests at origin and on-site rapid tests, a protocol has been developed that contains all the measures necessary to order the influx of attendees and their mobility; establish capacity controls, safe distancing, elimination of direct contact through digital registration, and the addition of the latest technology for health safety and attendee counting, and especially for air renewal in the halls. FITUR also enjoys the collaboration and support from major international organisations, such as the World Tourism Organisation, where FITUR chairs the Governing Board of its members, and key associations such as the World Travel and Tourism Council, among others. This year the Spanish government has declared FITUR as an Exceptional Event of Public Interest, providing significant support for the trade fair in these times when FITUR will be focusing on the recovery of tourism

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