FITUR 2023 opens with a tourism boom expectation

Wednesday, January 18, 2023

FITUR 2023 is the global meeting point for tourism professionals and the leading trade fair for inbound and outbound markets in Latin America. This travel event opens today with an expectation to boost tourism in Latin America, Europe and Asian market.

As society evolves, tourism reflects the diversity of tastes and trends that are part of our lifestyle. Fitur 2023 accommodates both mass tourism and niche markets. Each year, it expands its showcase of specialist sectors that are making the tourism landscape more diverse and sustainable.

Fitur 2023 encompasses technology, the future and sustainability. The event deals with industry-wide, cutting-edge topics such as Big Data, artificial intelligence, smart tourist destinations, and start-ups.

The commitment of FITUR 2023 to maintaining its presence during the two years of the pandemic as the only active meeting point in Europe has made it possible to consolidate significant growth of the fair, approaching the record edition of FITUR held in 2020: 8,500 participating companies, 131 countries, 755 exhibitors and 66,900 net sq. m of exhibition area.

FITUR 2023 is celebrating a strong edition aligned with the global growth of this activity in Spain, Iberian Peninsula, and the world, and with the support represented, by the involvement of all public and private agents in the tourism industry value chain.

This is an edition with a solid business orientation, in which sustainable development, and is guiding thread of the major proposals of companies and destinations.

If anything characterises this edition of FITUR it is its vigorous growth, being especially relevant in the exhibition area, which is equal to its best edition in terms of size in 2022, with 8 full halls, as well as the direct participation of stand holders (755), which grew by 32% compared to last edition and up to 50% in terms of international participation.

In terms of expected attendance, and in line with the very positive response as regards participation, a significant influx is expected with figures that will exceed 120,000 professionals, and between 80 and 90 thousand visitors from the general public who will attend over the weekend.

In terms of international participation, and by geographical area, there is also significant growth compared to the last edition of the fair.

This year, Asia Pacific stands out, with a 163% increase in participating companies; the Middle East, 60%; Africa, 88%; Europe, 42%; and the Americas, 30%.

These increases are also reflected in the international exhibition space, where Africa, which increases its size in the fair by 146%, Asia by 78%, the Middle East by 437% and Europe by 32%, are among the highlights.

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