Florida’s Space Coast tourism expecting recovery this year

Published on : Tuesday, January 19, 2021

After a dull 2020, when the COVID-19 pandemic took the usually sunny Florida’s tourism industry by storm, experts are saying that things are likely to go up especially with Florida County’s already busy schedule. Brevard County Director of Tourism said in a statement that they lost approximately $500 million last year in visitor spending and is currently hoping to make up for the lost time. 

Peter Cranis, Executive Director, Space Coast Office of Tourism said in a statement that the Space Coast was literally the number one location for launches in 2020 and had the most launches in the world. He mentioned that the condition is likely to continue into 2021. Cranis predicted that with a full calendar of launches scheduled, Brevard could draw hundreds of thousands of visitors. He is also feeling confident about a significant return in cruising and visitors flying into Orlando. 

The Space Coast Office of Tourism is spending $2 million on a summer marketing campaign, more than double what they spent in 2020. The Space Coast will also have some star power with actor Tom Cruise expected to film one of his next movies at the International Space Station. Cranis also urged people to enjoy vacationing at the space coast because it is very likely that at any given time visitors might see a launch. He mentioned that as there is almost one launch per week, the office will incorporate that into promotions very heavily.

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