Published on : Monday, September 23, 2019
The United States-based Alaska Airlines has asked flyers to bring their own water bottles and fill them before boarding the plane. The Airlines is going to launch a campaign “Fill Before You Fly” as per which the new instructions will be given to the flyers.
The aim is to cut single use plastic waste onboard per passenger by 70 per cent by 2020. As per the airlines, it will ask both flyers and its employees to cut down the use of single use plastic.
The Vice-President of External Relations of Alaska Airlines, Diana Birkett Rakow, has said that the Airlines is passionate about working with the guests, employees, airports and partners to reduce waste, protect habitats, and improve water health.
“Land, water and animals are incredible social parts of the places we live and fly. It takes many different companies and individual actions to protect all these for the long term goal,” she said.
She added: “If 10 per cent of the guests bring their own pre-filled water bottles, it will save more than 700,000 plastic water bottles and four million plastic cups on a yearly basis.”
As per the plan, if the flyers bring a pre-filled water bottle and upload an image on social media with the hashtag #FillBeforeYouFly and tag #AlaskaAir, Alaska Airlines will plant a tree to mark the campaign’s sustainability efforts.
The Airlines is partnering with the environmental organizations such as US based Lonely Whale, sustainable drinkware firm MiiR, Oregon-based non-profit organization Bonneville Environmental Foundation and Seattle Tacoma International Airport.
“This is a resource intensive business with many stakeholders involved in it. Even though we have made progress, still there is a long way to go. We are collaborating with supply chain partners and employees to bring solution for reducing waste, adopt sustainable practices and eliminate single use plastic onboard. It will take time to bring a change. We value the collective impact that can be made by our customers and employees,” said Rakow.