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For global tourism, Puerto Rico upturn provides these lessons

Thursday, June 23, 2022

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The tourism of Puerto Rico is currently sizzling in June but it also experiences long-standing dispute that could make the success story cold.


Much of the tourism work has been divided between Discover Puerto Rico and Puerto Rico Tourism Company. Puerto Rico tourism in 2021 obscured the pre-pandemic marks in terms of arrivals in airports, the spending of the non-resident visitors, lodging taxes, and hotel revenue on every available room, which in 2021 was 124 percent higher than the U.S.


In 2022, the statistics from the initial four months including rates of hotel on an average daily of $305, which annually amounted to a 35 percent rise, showed nil if not speeding up in the metrics of island’s tourism data.


The CEO of Discover Puerto Rico, Brad Dean, told Skift that in last year, once the restrictions were eased, everything started increasing. All of that came in spite of a turbulent last half-dozen years.


The U.S. Congress in 2019 for Puerto Rico had chosen a financial oversight board that still dominates much of the finances of the island, and cut services, comprising the pensions of the teachers several years later. In 2016, outbreak of Zika outbreak took hold as well. Hurricanes Maria and Irma destroyed everything in the island in 2017 followed by regular blackouts. Street objections and protests caused the rejection of the governor in 2019. In 2020, three weeks of earthquakes upset the fragile infrastructure of the island completely.

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