For promotion, the Malaysian Ministry of Tourism and Culture seeks more funds

Published on : Wednesday, December 6, 2017

Malaysian Ministry of TourismThe Malaysian Ministry of Tourism and Culture is looking for an extra RM300 million (US$74 million) from the government in terms of various endorsing activities in China and India. These two countries are Malaysia’s two largest inbound arrivals from medium haul markets.

 
Tourism and culture minister, Mohamed Nazri Abdul Aziz, said that the RM500 million shares in coming 2018 national budget as “tight” as the ministry says that the government is still going through debts in terms of advanced bookings for advertising spaces for the last two years.

 
A Bernama report quoted Mohamed Nazri as having said: “When the government reduced the budget from RM200 million (US$49.3 million) for promotional activities over the past years, we were left with no more than RM110 million.

 
“The RM500 million under the Budget (2018) was to pay our debts for the advance (advertising payments) from year 2015-2017, so we need another RM300 million to advertise and promote our tourism products (going forward).”

 
In the initial eight months of this year, Chinese arrivals showed 8.3 percent development to 1.52 million tourists; in contrast, arrivals from India witnessed a drop of 21.5 percent to 354,258 arrivals in comparison with the preceding year.

 
As per the statistics of Tourism Malaysia, visitors from China expended an average of five nights in Malaysia last year, spending on average RM746.20 each day, while Indian tourists spent an average of seven nights last year, spending RM594.70

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