German tourism industry embraces digitization

Wednesday, October 12, 2022


The COVID pandemic initiated major digitization inventiveness in Germany’s tourism industry. However, although noteworthy progress has been made, shortage of staff continues to be a major challenge.

These days, planning and booking a holiday on the internet is all the rage. People browse social media platforms like Instagram and YouTube for vacation encouragement and ideas.

Hence, for staying competitive, travel companies and hotel chains need to persevere with the digital age and make sure that potential travelers can locate and book their assistances online. In spite of this, the German tourism industry has been sluggish to clinch the digital solutions. However, with the onset of the pandemic, many had no other option but to go digital.

When pandemic-related travel limitations made it tough to travel overseas in 2020 and 2021, many Germans chose to holiday within Germany. During the warmer months, German beaches were filled with vacationers, and many campsites and hotels were booked out for weeks. Many companies functioning in the tourist segment started publicizing their facilities online. A spokesperson from the Federal Association of the German Tourism Industry (BTW) opined that the corona virus pandemic made it mandatory and persuaded small companies in general to get used to digitization.

Hotels and restaurants presented a wave of novelties like virtual menus, online booking along with contact-less check-in choices. As per a 2021 survey by the German Tourism Association (DTV), 84% of businesses said that the pandemic has invigorated digital change in the industry.

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