Germany hosted over 3 million MICE events in 2016

Published on : Tuesday, May 9, 2017

GermanyThe meetings, incentives, conferences and events (MICE) sector in the country of Germany continues to be steady, since it has witnessed 3.02 million events as well as 394 attendees in 2016 as revealed by the Meeting &Event Barometer 2016/2017.


The study actually portrays the latest statistical trends in the events sector in the nation.


Also, it highlights the number of international delegates participating in the events, meetings, conferences and exhibitions in the nation last year that observed a rise of about 18% as compared to the same in 2015. As many as 32.9 million international delegates had taken part in the MICE events in this country that is over double the amount ever since the Barometer was launched in the year 2006.


The conferences, meetings and seminars in Germany has increased by nearly 5.6% comprising about 57% of all the events organized in the country.


The initiators are the German Convention Bureau (GCB), European Association of Event Centres (EVVC) and the German National Tourist Board (GNTO).


Petra Hedorfer who is the CEO of GNTO commented that these results of the study reflect their strategy for the German MICE sector that incorporates the excellence of the German cities for the economic sectors that offer the best framework for appropriate thematic events.


It has been proved that conferences have been the major driving force behind the 9% of the 12.9 million business trips to Germany that happened in 2016.



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