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Germany tourism once again on the path to increase in international demand

Thursday, October 28, 2021

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Germany’s tourism industry can once again expect a significant increase in international demand. This corresponds directly with latest studies regarding Germany’s global brand image. This projection is fueled by the German National Tourist Board (GNTB).


Foreign guests in bookings of German hotels are approx. 30.8 percent across 400 global hotel booking channels for October 2021.


The world’s leading market research company Ipsos has announced that Germany has once again taken the top spot in the renowned Anholt-Ipsos Nation Brands Index (NBI) 2021. In the second and third place is Canada (70.64 points) and Japan (70.52 points). Since 2008, Germany has always ranked among the TOP 3 in the NBI, and this year, it is in first place for the seventh time.


In the overall NBI 2021 ranking, Germany received 71.06 points, which is 1.94 more than the previous year and also the highest average score in the history of the NBI.


Mr. Romit Theophilus, Director for India, The German National Tourist Office said, “We are thrilled that our efforts to promote Destination Germany has borne such outstanding results. These statistics merely reaffirm and revalidate our confidence in the destination and its offerings. We would like to thank our trade partners for helping us reach these goals. Without their support and synergies this achievement wouldn’t have been possible”

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