Gladius Hotels & Suites Parramatta Joins Ascend Collection in Australia: A Game-Changing Revamp for Luxury Travelers

Published on December 9, 2025

Choice Hotels Asia-Pac has significantly expanded its footprint in one of Australia’s most dynamic urban hubs with the addition of Gladius Hotels & Suites Parramatta to its prestigious Ascend Collection Hotels. This addition marks a new chapter for both the property and the hotel brand, as the hotel undergoes a major transformation to align with the modern expectations of travelers today.

A Refreshed Identity and Elevated Experience

Following extensive renovations, Gladius Hotels & Suites now boasts a fresh identity, offering guests a contemporary experience blended with its rich history. Guests will encounter a completely revitalized hotel featuring redesigned guest rooms, meticulously curated communal spaces, and an enhanced food and beverage offering. These improvements have been carefully tailored to meet the needs of both corporate and leisure travelers, ensuring an unforgettable stay.

The redesign showcases clean lines, soft tonal palettes, and sophisticated detailing, creating an inviting atmosphere that highlights the property’s Art Deco charm. The hotel has successfully modernized its aesthetics without compromising on its heritage, offering guests a unique blend of old and new.

A Deep Connection to the Parramatta Community

Located on Marsden Street, Gladius Hotels & Suites has long been a recognized landmark in Parramatta. The transformation has been designed to maintain the property’s connection to the local community while simultaneously embracing a new, more modern look and feel. The design incorporates elements that speak to the area’s cultural and architectural identity while introducing a fresh, contemporary atmosphere that appeals to today’s guests.

Supporting and Elevating the Property’s Identity

Sumit Jolly, the Managing Director of Gladius Hotels & Suites, expressed enthusiasm about the hotel’s new chapter as part of the Ascend Collection Hotels. The property has retained its independent spirit while gaining the advantages of being associated with Choice Hotels’ global network. The collaboration with Choice has allowed the hotel to benefit from a wide-reaching local and global presence, ensuring that guests from around the world can experience the hotel’s exceptional offerings.

Welcoming Gladius Hotels & Suites into the Ascend Collection

Trent Fraser, CEO of Choice Hotels Asia-Pac, welcomed Gladius Hotels & Suites into the Ascend Collection. Located in the heart of Parramatta, this hotel offers guests the ideal base for exploring the city’s lively entertainment scene, thriving commercial district, and vibrant cultural landscape. Gladius Hotels & Suites is now part of a portfolio that represents memorable, boutique, and unique stays across the globe, all of which contribute to the distinct character of the Ascend Collection.

New Features and Offerings for Guests

Gladius Hotels & Suites Parramatta has introduced a number of exciting new features to enhance the guest experience. The hotel’s lobby has been elegantly redesigned to create a sophisticated ambiance, complete with curated furnishings and lighting concepts that welcome guests with an inviting atmosphere.

The guest rooms have undergone significant upgrades, with design-forward finishes, high-end amenities, and premium materials like polished marble flooring. These elements have been selected for their aesthetic appeal as well as their practicality, particularly given the natural cooling quality of marble, which is well-suited to Parramatta’s warm climate.

Moreover, the hotel now offers enhanced comfort options, with a variety of room categories that include private outdoor patios and spa baths. The property also offers a dedicated Accessible King Deluxe Room, ensuring inclusive guest experiences for those with special requirements.

Choice Privileges Program

Gladius Hotels & Suites Parramatta has also joined the Choice Privileges program, the award-winning travel rewards program offered by Choice Hotels. This membership allows guests to earn and redeem points for reward nights at over 7,100 Choice-branded hotels across 46 countries and territories, adding even more value to the guest experience.

A Unique Stay in a Vibrant Location

Incorporating modern luxury with timeless design, Gladius Hotels & Suites provides guests with a boutique experience that combines the best of contemporary aesthetics and historical charm. Located in the heart of Parramatta, the hotel is ideally situated for exploring the city’s diverse offerings, from its vibrant cultural scene to its bustling business district.

With its enhanced guest rooms, sophisticated communal spaces, and commitment to delivering an elevated guest experience, Gladius Hotels & Suites is set to be a prominent player in the Ascend Collection, strengthening Choice Hotels Asia-Pac’s portfolio in Sydney.

This renovation and rebranding reflect a growing demand for unique, high-quality accommodations that cater to both business and leisure guests. As Parramatta continues to grow as a hub for entertainment, business, and culture, Gladius Hotels & Suites is poised to play a significant role in the area’s hospitality landscape.