Published on : Friday, May 4, 2018
Every year, live music generates £160 million for the city and attracts 1.4million fans but only 2 percent of gig-goers travel from outside Scotland and book hotel accommodation.
A panel of experts, with representatives from the Scottish Music Industry Association, Scottish Enterprise, and SSE Hydro, will be presented with 22 recommendations in order to market help Glasgow like Liverpool, New Orleans and Nashville, which are popular for music tourism and music related activities.
Students from tourism, events, marketing and fashion branding courses at Glasgow Caledonian University have been given the task to create ideas to take advantage of the city’s rich musical heritage.
Glasgow has great potential to increase international visitor numbers, so that they stay for a longer time visits.
Authorities in Glasgow are thinking of a marketing drive to promote the stories behind famous venues, such as King Tut’s Wah Wah Hut, where Oasis were discovered, the Barrowland Ballroom, and the Britannia Panopticon MusicHall, home of Stan Laurel’s first stage performance.
They also aim to to create dedicated music districts across the city, launch interactive digital maps, promote live music at Glasgow Airport, introduce techno tours, and establish a Glasgow Music Subway Trail.
To quote Dougal Perman, chair of the Scottish Music Industry Association and a member of the panel, “Glasgow is a world-class, world-renowned city of music. Now we just need to tell the world. Music tourism makes a significant contribution to the economy but most of the money spent on music events in the city comes from locals. Glasgow’s high reputation at home and abroad is undervalued and under-exploited.”