Glasgow seeks tourists with music tourism and interactive maps after earning £160 million revenue

Friday, May 4, 2018

Scotland’s largest city, Glasgow seeking international tourists with music festivals after it generated £160 million a year.

The tourism sector of Glasgow highlights its musical offerings, including promoting techno tours.

Scotland’s largest city boasts a wealth of venues best for music festivals and concerts. It generates millions a year for the local economy, but only two per cent of the 1.4 million consumers are attending these music spots.

In a bid to attract more visitors from south of the border and further afield, Glasgow is looking to mirror the music-pushing approaches of places such as Liverpool, which strongly promotes it’s The Beatles legacy, and Nashville in the USA, considered the national hub for country music.

There are 22 recommendations, which were put to a panel of representatives from the Scottish Music Industry Association, Scottish Enterprise and SSE Hydro outlining how Glasgow can market itself as a music hotspot.

This follows a report commissioned by Scottish Enterprise and Glasgow Life, the findings of which pointed to significant potential for Glasgow to increase international tourism, longer visits and increased spending of music fans. The students from Glasgow Caledonian University were assigned with generating ideas to capitalise on the city’s music scene and heritage.

The plans include creating dedicated music districts, advertising music at Glasgow airport, launching interactive digital maps, outlining a Glasgow Music Subway Trail and introducing techno tours.

Dougal Perman, chair of the Scottish Music Industry Association said that Glasgow is a world-class, world-renowned city of music.

Here music tourism makes a significant contribution to the economy but most of the money spent on music events in the city comes from locals. The high reputation of the city at home and abroad is undervalued and under-exploited.

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