Gloria Fluxà joins WTTC

Monday, November 13, 2023



The World Travel & Tourism Council (WTTC) is pleased to announce Gloria Fluxà as its new Vice-Chair and Chair of its Sustainability Committee.

Along with her new role with WTTC, Gloria is Vice-Chairman and Chief Sustainability Officer at Iberostar Group.

Fluxà takes over the role from Intrepid Group Co-founder and Chairman, Darrell Wade, who took the reins in 2020

Since 2018 she has held the position of Vice-Chairman and Chief Sustainability Officer at Iberostar Group.

She has been passionately championing sustainability initiatives and driving the company’s commitment to responsible tourism.

As a trustee and the Chairman of the Iberostar Foundation, Gloria has shown unwavering dedication to environmental and social causes.

In May 2018, Gloria Fluxà earned the name a “Young Global Leader” by the World Economic Forum.

It is for her tireless efforts to advance sustainable tourism, particularly in the area of marine and oceans preservation through the “Wave of Change” movement.

This initiative focuses on reducing plastic consumption, promoting sustainable fishing practices, and enhancing coastal health.

Gloria Fluxà said that irts an honour for her to take on this role supporting our industry’s commitment to drive meaningful change.

Responsible tourism isn’t just a vision; it’s a necessity for our planet and the well-being of our communities.

Julia Simpson, WTTC President & CEO said: “Firstly, I would like to thank Darrell for his hard work and dedication to the role over the last few years. His contribution has been invaluable.

“Gloria’s impressive track record, her dedication to sustainability, and her vision for harmonising economic growth with environmental preservation and social impact, make her the perfect fit for her new role as Vice-Chair at WTTC and Chair of the Sustainability Committee.

During its Global Summit, WTTC also announced Greg O’Hara, Founder and Senior Managing Director of Certares Management LLC, as its new Chair, bringing his extensive experience and leadership to the global tourism body.

Under this new leadership, WTTC and its members look forward to advancing the global Travel & Tourism sector toward a brighter and more sustainable future.

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