Google Arts & Culture partners with Ministry of Tourism on ‘Incredible India’ tourism campaign

Published on : Friday, April 27, 2018

Google Arts & CultureGoogle Arts & Culture has collaborated with the Ministry of Tourism, India, to reveal a 360-degree virtual reality video for the global ‘Incredible India’ tourism campaign.

 
Google Arts & Culture will offer the users with a three-dimensional 360-degree view of the heritage, festivity, spirituality and adventure of the country, as part of the partnership.

 
The video display’s a 360-degree view of the most iconic Indian destinations like Delhi’s Qutab Minar, Hampi’s Vitthala Temples, Amritsar’s Golden Temple and Goa’s easygoing vibe.

 
“India is an iconic destination that offers unique experiences of climate, geography, culture, art, literature and food. We want to give people in India and across the world an opportunity to immerse in our country’s rich heritage,” Union Tourism Minister K.J. Alphons said in a statement on Thursday.

 
“Through our partnership with Google, we want to engage new and global audiences and offer them immersive content in a never-before-seen manner,” Alphons added.

 
The video provides the best of 360-degree video capture technology, including Google’s Yi Halo camera. Also, the music is motivated by the rhythms and melodies of the regions displayed in the video. The experience will be super gratifying for all Google Cardboard users as they can turn the 360 video into a fully immersive Virtual Reality experience.

 
“Through our partnership with Ministry of Tourism for their internationally acclaimed ‘Incredible India’ campaign, we want to bring new and global audiences to India’s rich heritage and history,” said Luisella Mazza, Head of Operations at Google Arts & Culture.

 

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