Google introduces ‘Travel Insights’ platform for assisting tourism to come out of slump

Published on : Thursday, December 31, 2020

The tourism industry has incurred colossal losses due to corona virus induced lockdowns. In order to resurrect countries’ economies, governments have established air bubble arrangements with one another to initiate commercial travel.


Recently, Google introduced its ‘Travel Insights’ platform to help the tourism sector make slow progress out of its decline.


With demand for travel going up to 50% of pre-COVID levels, this has come at the right time. With rapidly changing times, it is necessary to access real-time data to evaluate the changing needs of the world.


“Today, we’re launching Travel Insights with Google: a website the industry in our region—and ultimately, the rest of the world—can use to understand travel demand and make better-informed decisions. It’s built around three new tools,” said Google in a blog post.


Travel Insights is divided into three tools: Hotel Insights, Destination Insights and Travel Analytics Center. Destination Insights offers details concerning top sources of demand for locations across the world. For instance, Germany, France and the United States have been searching for information related to the UK in recent times, according to Google.


Hotel Insights assists properties, especially the smaller ones, improve their marketing. California, Hawaii, New York, Washington and Texas, for instance, are top sources that have searched for accommodations in Hawaii.


The Travel Analytics Center, in contrast, is just available to Google’s commercial partners in the travel sector. “It will enable organizations to combine their own Google account data with broader Google demand data and insights, giving them a clearer picture of how to manage their operations and find opportunities to reach potential visitors,” said Google’s blog post.


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