Government of India pledges to promote J&K worldwide

Friday, October 1, 2021

The Union Minister for Tourism, Culture and Development of North East Region (DoNER), G Kishan Reddy reaffirmed the pledge of the Government of India for promoting Jammu and Kashmir Tourism and its rich cultural heritage worldwide.

The minister stated this to tour operators & various stakeholders associated with the tourism sector of the Jammu and Kashmir along with the Department of Tourism at SKICC, Srinagar.

Mr. Reddy arrived in Srinagar as part of GoI’s public outreach programme to J&K. The Minister visited the Tourist Facilitation Centre& J&K Tourism Information Center.

During his dealings with different tourism players from Kashmir, Reddy discussed various opportunitiesappropriatefor tourism in the region of J&K and highlighted the importance of promotion and campaigning J&K as a tourism destination in India and around the world. He added that the Central government will do everything to brand the region as an international tourist destination.

During the session, various stakeholders representing Tourist trade & Travel, Houseboat Association, Shikarawalas, Hoteliers among others laid out demands and issues before the Minister.

Among other issues, the tourism stakeholders asked for direct flights from different cities of India to Srinagar like Hyderabad, Kolkata, Chennai etc. They also demanded insurance cover in case of losses, new and virgin tourist destinations, better mobile connectivity at tourism places, face-lift of old hotels at tourism destinations like Pahalgam andGulmarg.

Mr. Reddy said that the Central Government is doing every bit to bring J&K back on the tourism map like before and restore its unspoiled glory.

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