Greece and Vietnam Forge Unique Tourism Link: Exploring Ha Long Bay, Santorini, Hanoi, and Ho Chi Minh City in a Groundbreaking Partnership, Everything You Need to Know About This Cultural Travel Collaboration

Published on November 28, 2025

Greece and Vietnam have embarked on a groundbreaking partnership designed to boost tourism between the two countries. The initiative, officially launched at the Philoxenia travel expo in Thessaloniki, seeks to create new pathways for both Greek and Vietnamese tourists to explore each other’s rich cultural landscapes. This exciting collaboration focuses on offering authentic travel experiences and long-lasting cultural exchanges rather than the typical sightseeing trips. By crafting new itineraries that go beyond traditional tourist attractions, both nations are aiming to create a more sustainable and enriching travel experience for visitors, benefiting not only travelers but local communities as well.

A New Era of Tourism Collaboration

The collaboration between Greece and Vietnam comes at a time when both countries are looking to redefine what travel means in the modern world. Traditionally, tourists from Vietnam have visited Greece to see famous landmarks like the Acropolis and Santorini, while Greek travelers have sought out the natural beauty of Vietnam’s Ha Long Bay and the bustling cities of Hanoi and Ho Chi Minh City. However, this new partnership encourages travelers from both nations to move beyond the typical tourist experience. Instead, it emphasizes authentic, immersive travel—where visitors can connect more deeply with the culture, traditions, and local way of life.

Both countries have a long-standing tradition of hospitality, making them well-suited to this kind of collaboration. With a shared commitment to promoting sustainable tourism, Greece and Vietnam are working together to craft new travel itineraries that blend history, culture, and natural beauty with local experiences. The focus is on giving visitors a chance to experience the destinations as locals do, with an emphasis on regional traditions, culinary delights, and untouched landscapes.

Crafting Unique Itineraries for Both Vietnamese and Greek Tourists

For Vietnamese tourists, the new partnership provides a chance to explore Greece beyond the well-known islands and monuments. Tourists will be able to delve deeper into the country’s lesser-known regions, including small villages and hidden gems in the countryside, where they can experience authentic Greek culture and local traditions. The experience will give visitors a taste of modern Greek life while still offering glimpses of the country’s ancient history and picturesque landscapes.

On the other hand, Greek tourists visiting Vietnam will have the opportunity to take part in an extended 10-day journey through some of the country’s most iconic destinations. From the vibrant streets of Hanoi to the stunning limestone islands of Ha Long Bay, the trip will showcase the best of Vietnam’s cultural and natural landscapes. Tourists will explore the bustling markets, historic temples, and tranquil countryside that make Vietnam a must-visit destination for travelers seeking an authentic and diverse cultural experience.

Sustainable and Long-Term Tourism Growth

This partnership is designed not just to increase the number of tourists visiting these countries, but to create a sustainable tourism model that benefits local communities. By focusing on immersive experiences and regional tourism, both Greece and Vietnam hope to shift away from over-tourism and promote responsible travel practices. The collaboration will help divert tourism traffic from crowded cities and tourist hotspots, allowing lesser-known destinations to share in the economic benefits of tourism.

By fostering cultural exchanges, this partnership also contributes to mutual understanding between the people of both nations. This is not just a business opportunity but also a chance to bridge cultures, learn from each other, and appreciate the diversity that defines each country. Both Greece and Vietnam have rich histories and vibrant cultures that will undoubtedly appeal to tourists seeking more than just a traditional holiday.

What Travelers Can Expect from This Collaboration

Travelers visiting Greece and Vietnam through this collaboration can look forward to a truly authentic travel experience. Instead of rushing through famous tourist attractions, they will be encouraged to spend time in less-explored regions, interact with local communities, and enjoy deeper cultural exchanges. Here are some key highlights of what travelers can expect:

• Cultural Immersion: Engage in local traditions, sample regional cuisine, and learn about the everyday lives of locals.
• Exclusive Itineraries: Enjoy specially crafted travel routes that blend cultural history with natural beauty.
• Sustainable Travel: Benefit from tours designed to promote responsible travel and minimize environmental impact.

Travel Tips for Vietnamese Tourists Visiting Greece

1. Explore Beyond the Islands: While places like Santorini and Mykonos are beautiful, don’t miss out on Peloponnese, Crete, and the Northeastern Aegean Islands for a more authentic Greek experience.
2. Savor Greek Cuisine: Greek food is a rich combination of Mediterranean flavors, so be sure to try moussaka, souvlaki, and the famous Greek salad.
3. Learn Local Customs: Greeks are known for their warmth and hospitality. Take time to engage with locals and learn about their way of life.

Travel Tips for Greek Tourists Visiting Vietnam

1. Take Your Time in Ha Long Bay: Don’t rush through this UNESCO World Heritage site—explore the caves, islands, and floating fishing villages.
2. Embrace Vietnamese Street Food: Vietnam is known for its vibrant street food scene. Be sure to try pho, banh mi, and fresh spring rolls.
3. Respect Local Traditions: While traveling through Vietnam, be mindful of local customs and traditions, especially in rural areas.

Looking Forward: Strengthening Global Tourism Ties

The Greece-Vietnam tourism partnership marks an exciting step in the evolution of global tourism. By focusing on cultural exchange, sustainability, and regional experiences, both countries are paving the way for a future where travel is about more than just sightseeing. It is about building connections, fostering understanding, and creating meaningful travel experiences that last far beyond the trip itself.

This collaboration not only promises to benefit Greece and Vietnam but could also set a precedent for other countries seeking to foster cross-cultural tourism. As more travelers look for deeper, more meaningful travel experiences, this model could shape the future of global tourism.